Berkshire’s Latest Retail Bet Has Traders Buzzing About Macy’s Again

• Warren Buffett’s Berkshire Hathaway disclosed a new 3.03 million-share stake in Macy’s.
• Earnings are due next week; analysts expect Macy’s to post a Q1 revenue of $4.6 billion. 
• On Friday, Macy’s announced a regular quarterly dividend of 19.15 cents per share.

Macy’s, Inc. (M) stock gained overnight, late Sunday, after Berkshire Hathaway disclosed a new position in the department store ahead of its fiscal first-quarter (Q1) earnings.  

The company’s improving operational performance, steady dividend policy, and asset-rich real estate footprint have also attracted investor attention.

Buffett’s Berkshire Hathaway Buys M 

Warren Buffett’s Berkshire Hathaway (BRK.A) (BRK.B) disclosed a new position of more than 3.03 million shares in Macy’s through its fiscal first-quarter 13F filing on Friday, signaling confidence in the retailer’s balance sheet and turnaround strategy. 

The move comes as Berkshire trims exposure in select financial payment names like Visa (V) and Mastercard (MA) and reallocates toward undervalued, asset-backed businesses. Investors interpreted the stake as validation of Macy’s cost controls, dividend stability, and real estate value. 

The timing also aligns with anticipation around Macy’s upcoming Q1 earnings on May. 27. 

Macy’s stock traded over 4% higher overnight, heading into Monday. 

M’s Turnaround Strategy And Earnings Focus

Attention now shifts to Macy’s upcoming Q1 results, where investors will look for confirmation of improving profit trends across its Bloomingdale’s and Bluemercury luxury segments. 

Macy’s plan focuses on managing inventory more carefully, improving same-day delivery services, and turning its stores into centers for shipping and distribution.  Analysts see Q1 revenue of $4.6 billion and earnings per share (EPS) of $0.03, according to Fsical AI data. 

However, the company expects its fiscal 2026 performance to be slightly weaker than fiscal 2025 results. It projects net sales between $21.4 billion and $21.65 billion. Comparable sales are expected to range from a 0.5% decline to a 0.5% increase. Adjusted EPS are expected to come in between $1.90 and $2.10, compared with $2.1 analyst estimate. 

On Friday, Macy’s board of directors announced a regular quarterly dividend of 19.15 cents per share on its common stock. The payment will be made on July 1 to shareholders who are officially recorded as owners by the end of business on June 15. 

What Are M’s Retail Traders Saying? 

On Stocktwits, retail sentiment around the stock remained in ‘extremely bullish’ territory. 

A user said, “retail could pop after Buffet disclosed stake in $M”

Another user said, “$BRK  buying  $M  

Trump  and  Watsa  buying  $UA  

Burry  buying  $LULU  

bullish  apparel  and  $VFC.”

M stock has gained over 17% year-to-date. 

Also See: AAPL, FCEL, ENPH Stocks Hit 52-Week Highs: What's Driving The Surge?

For updates and corrections, email newsroom[at]stocktwits[dot]com.