Bragg Gaming Plans 12% Layoffs To Boost Share Price: Retail Says Executives Need Pay Cuts Too

• Bragg now expects to incur restructuring costs related to the workforce reduction of about EUR 1 million including worker termination costs in the first quarter of 2026.
• The announcement comes as the company leans on artificial intelligence to drive cost efficiencies and improve operational excellence.

Bragg Gaming Group (BRAG) on Thursday announced measures aimed at improving its cost structure, including a 12% global workforce reduction as part of a strategic restructuring.

The company had 502 employees as of 2024-end as per the company’s annual report, implying the layoff could impact about 60 employees. The iGaming content and technology provider now expects to incur restructuring costs related to the workforce reduction of about EUR 1 million ($1.17 million), including worker termination costs in the first quarter of 2026.

Bragg Gaming further anticipates annualized cash savings from its staff reductions and other restructuring efforts to be approximately EUR 4.5 million.

Shares of the company traded 3% higher at the time of writing.

Layoff Rationale

Bragg Gaming CEO Matevz Mazij said “...given the increasingly complex regulatory compliance requirements, recent tax headwinds across key regions, emerging market opportunities, consolidation in the market and our increased focus on short-term profitability, we needed to take this step now of restructuring the Company’s staffing.”

He added that the company secured key hires in 2024 and 2025 and the reduction move is aimed at maintaining the company’s cash runway. Bragg ended September 2025 with cash and cash equivalents of EUR 3 million, down from the near EUR 10.5 million reported at the end of 2024.

“We also believe that the Company is currently undervalued by the market and that improving our cash profitability will help address this issue while also making us stronger in meeting consolidation opportunities as they arise,” Mazij said.

AI Pivot

The announcement comes as the company leans on artificial intelligence to drive cost efficiencies and improve operational excellence.

Earlier this month, the company inked a partnership with iGaming data science provider Golden Whale Productions under which it will use the latter’s advanced machine learning and proprietary AI models, called Foundation, to enhance the predictive intelligence capabilities of the Bragg Player Account Management (PAM) platform.

How Did Stocktwits Users React?

On Stocktwits, retail sentiment around BRAG shares stayed within the ‘bearish’ territory over the past 24 hours accompanied by ‘high’ levels of message volume.

A Stocktwits user said they are hopeful and added that the company’s executives also need to take pay cuts to drive share price.

Another termed the stock a “failure” highlighting that this is “another massive pivot” from the side of the company.

Nasdaq-listed shares of BRAG have dropped 40% over the past 12 months.

Read More: Why Did Kratos Defense Stock Surge 17% Today?

For updates and corrections, email newsroom[at]stocktwits[dot]com.

(EUR 1 = $1.17)

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