ELF Stock Wipes Off Early Gains As Analysts Reset Price Targets After Q4 Results – Elf Brand Softness Remains A Concern

Morgan Stanley stated that fourth-quarter results and FY27 guidance confirm that base Elf cosmetics momentum has slowed, while adding that base Elf share is "disconcerting" ahead of cycling August pricing.
A smartphone displays the logo of e.l.f. Beauty, Inc. (Photo illustration by Cheng Xin/Getty Images)
A smartphone displays the logo of e.l.f. Beauty, Inc. (Photo illustration by Cheng Xin/Getty Images)
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Ahmed Farhath·Stocktwits
Published May 21, 2026   |   12:17 PM EDT
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  • Fourth quarter revenue came in at $449.3 million, and adjusted earnings per share were $0.32, both ahead of estimates.
  • For fiscal 2027, the company guided adjusted EPS to $3.27 to $3.32 per share, and revenue in the $1.84 billion to $1.87 billion range.
  • Eleven of the 17 analysts covering the stock rate it a ‘Buy’ or higher, while six rate it ‘Hold.’

Shares of e.l.f. Beauty Inc. (ELF) gave up their early gains on Thursday after a barrage of price target cuts by Wall Street analysts following its fourth-quarter results.

At least eight analysts have lowered their price target, with a key recurring theme in everyone’s commentary: slowing growth for its namesake brand.

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Morgan Stanley said fourth quarter (Q4) results and FY27 guidance confirm that base Elf cosmetics momentum has slowed, TheFly reported, while adding that base Elf share is "disconcerting" ahead of cycling August pricing. The firm kept an ‘Equal Weight’ rating with a price target lowered by $8 to $59, which still implies an upside potential of over 16% as of Wednesday’s closing price.

“Q4 beat across sales, EBITDA, and EPS, but the FY27 outlook resets Elf to a lower organic growth baseline,” said Jefferies, as reported by TheFly. The firm has a ‘Buy’ rating and a $70 price target, down from $85.

Raymond James also noted that FY27 guidance came in below consensus amid softness in the core Elf brand, according to TheFly.

Rhode Has Potential

Many analysts also praised the company’s Rhode brand and its growth potential. Raymond James and Canaccord specifically noted that Q4 results were driven by outperformance from Rhode, TheFly reported.

Jefferies believes Rhode is a strong growth asset with a global runway, but is "not yet scaled enough to fully offset sentiment" on a softer core.

Eleven of the 17 analysts covering the stock rate it a ‘Buy’ or higher, while six rate it ‘Hold.’

ELF Q4 At A Glance

e.l.f. Beauty reported a 35% surge in revenue to $449.3 million in Q4, ahead of the $423 million consensus, and adjusted earnings per share (EPS) of $0.32, beating by $0.02, according to Fiscal AI estimates.

For fiscal 2027, it guided adjusted EPS to $3.27 to $3.32 per share, with the midpoint below the $3.31 estimate, and revenue to $1.84 billion to $1.87 billion, with the midpoint below the $1.87 billion estimate.

What Retail Thinks About ELF

On Stocktwits, retail sentiment about ELF stock remained ‘extremely bullish’ amid ‘extremely high’ message volumes over the last 24 hours.

Some users see the pullback in shares as a buying opportunity.

ELF stock is down 31% so far this year and more than 34% over the past 12 months, underperforming the S&P 500.

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