Helen of Troy Gets Price Target Cut from Canaccord As Trump Tariff-Exposed Products Threaten Earnings

Canaccord cuts its price target on health and wellness company Helen of Troy (HELE) on Monday by $6 to $47, citing lower earnings as Trump tariff-impacted products start to flow into the United States.

Helen of Troy’s stock has nearly lost half of its value year-to-date, as of Friday’s close.

Retail sentiment on the stock was in the ‘bearish’ territory currently, compared to ‘neutral’ in the past week, according to Stocktwits data.

Canaccord maintained a ‘Buy’ rating on Helen of Troy, according to The Fly, and said it lowered the price target, as higher tariff products flow through its profits in the near term.

Helen of Troy is highly dependent on Asian countries, such as China and Vietnam, for manufacturing and has been attempting to diversify its supply chain to avoid the higher tariffs imposed by U.S. President Donald Trump on trading partners worldwide.

In April, the Revlon maker did not provide annual forecasts for fiscal 2026 and said it is intensifying efforts to diversify its production outside of China into regions where it expects tariffs or overall costs to be lower.

Helen of Troy said it expects to reduce its cost of goods sold exposed to China tariffs to less than 20% by the end of fiscal 2026. 

The company also said it is expected to incur over $200 million in tariff-related costs for fiscal 2026 and added that it would need to pass higher costs to customers in the form of product price hikes to mitigate the earnings impact.

Canaccord also added that there is uncertainty around the company's strategy as it recently underwent a CEO change.

In May, the company announced that CEO Noel Geoffroy was stepping down from her role effective immediately, and Helen of Trou’s CFO Brian Grass was named interim executive head.

Helen of Troy also said Tracy Scheuerman would be the interim CFO and previously held the role of senior vice president, finance for the home & outdoor segment.

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