Tesla Tries A New Europe Fix: Cheaper, Longer-Range Model Y — Stock Rises Premarket

The move comes as the EV maker looks to revive demand in a region where sales performance has been uneven.
Brand new Tesla cars sit parked at a Tesla dealership
Brand new Tesla cars sit parked at a Tesla dealership. (Photo by Justin Sullivan/Getty Images)
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Deepti Sri·Stocktwits
Published Jan 09, 2026   |   4:06 AM EST
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  • The new trim offers about 350 miles of range at a lower price than existing long-range options.
  • Tesla has seen mixed demand in Europe, with strength in Norway.
  • The expanded lineup adds more pricing and range flexibility as Tesla looks to steady regional demand.

Tesla shares rose modestly in premarket trading on Friday after the company introduced a cheaper, longer-range Model Y variant in Europe, a move that comes as the EV maker looks to revive demand in a region where sales performance has been uneven.

New Model Y Targets Price-Range Sweet Spot

Tesla has rolled out a new Model Y Standard Long Range trim in Europe, offering an estimated 350 miles of range. The variant expands Tesla’s European Model Y lineup and is positioned below the Premium Long Range versions on price, while delivering more range than the base Standard model, according to a post by Tesla investor and influencer Sawyer Merritt on X.

Depending on the market, the new trim is priced about 1% to 9% lower than the Model Y Premium Long Range RWD. Deliveries are expected to begin in the coming weeks. The Standard Long Range is expected to offer roughly 23% more range than the cheaper Model Y Standard.

The updated European lineup now spans five versions, ranging from the Standard model to the Performance variant, as Tesla looks to offer more flexibility across price points.

Europe Has Been A Challenging Market

The new launch follows a challenging year for Tesla in much of Europe. While the company remained dominant in Norway, its performance across other major markets lagged.

Tesla registrations in the EU, the United Kingdom, and the European Free Trade Association (EFTA) countries declined to 22,801 vehicles in November, compared to 26,191 vehicles during the same period a year ago.

Tesla’s market share declined year over year in every month of 2025 through November. The weakness persisted into December in several markets, with registrations falling 66% year over year in France and 71% in Sweden.

Norway Remains A Bright Spot

Tesla ended 2025 as the country’s top-selling automaker for a fifth straight year, benefiting from a market where electric vehicles dominated new registrations. Registrations in Norway surged 89% year over year in December to 5,679 vehicles. 

Tesla’s sales accelerated sharply in December, as buyers moved ahead of a government plan to introduce up to $5,000 in value-added tax per vehicle starting Jan. 1, helping drive a late-year surge in registrations.

How Did Stocktwits Users React?

On Stocktwits, retail sentiment for Tesla was ‘bearish’ amid ‘high’ message volume.

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TSLA sentiment and message volume as of January 9| Source: Stocktwits

Tesla’s stock has risen 10.4% over the past 12 months.

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