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Shares of IMAX Corporation (IMAX) surged more than 10% in after-hours trading on Thursday after reports that the premium cinema company is exploring a potential sale.
According to a Wall Street Journal report, IMAX has begun gauging interest from possible buyers, including major entertainment companies, as it weighs strategic options that could include selling the business. The process is in its early stages and does not guarantee a deal will be reached, the report added.
The first public signal that IMAX was open to considering such alternatives came on December 4, 2025, during the company’s Investor Day, when CEO Rich Gelfond stated that IMAX would be “an incredibly valuable player, either as a wholly differentiated publicly traded company or as part of a larger company.”
IMAX is best known for its giant screens and proprietary projection technology that deliver a more immersive moviegoing experience than standard theaters. The company installs and maintains these systems worldwide, earning revenue both from selling the equipment to theater operators and from a share of box-office ticket sales on films screened in IMAX format. Its screens have consistently captured a growing portion of Hollywood’s biggest releases, even as overall theater attendance has faced pressure from streaming services.
The development comes amid a broader recovery in the theatrical business, with studios increasingly relying on premium formats to draw audiences back to cinemas.
IMAX Corporation reported mixed first-quarter 2026 results in April, with revenue declining 6% year-over-year to $81.4 million, primarily due to softer box-office performance in Greater China. Despite the top-line pressure, the company delivered adjusted earnings per share of $0.17, beating analyst estimates and rising 31% from the prior year.
Global IMAX box office reached approximately $260 million in the quarter, down 13% overall but surging 67% year-over-year in markets excluding Greater China, boosted by titles including “Project Hail Mary” and “Avatar: Fire and Ash.” IMAX further reaffirmed its full-year 2026 guidance, targeting a record $1.4 billion in global box office, 160 to 175 new system installations, and adjusted core profit margins of at least 45%.
The most recent sale of a premium cinema company comparable to IMAX occurred on February 12, 2026, when Belgian exhibitor Kinepolis Group completed its acquisition of Emagine Entertainment, a U.S. luxury theater chain known for its upscale amenities and proprietary premium large-format screens. The roughly $105 million deal added 14 cinemas and 177 screens across Michigan, Illinois, Indiana, and Wisconsin to Kinepolis’s portfolio.
On Stocktwits, retail sentiment around IMAX stock rose from neutral to bullish territory over the past 24 hours, while retail chatter stayed at low levels.
IMAX stock has risen 26% over the past 12 months.
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