SOFI Stock Inches Lower Overnight As Buzz Of Yet Another Acquisition Takes Over

• Peach is a cloud-based B2B platform that provides backend infrastructure for fintech companies, traditional banks, and other lenders.
• Peach will join SoFi’s core B2B engines, including Galileo Financial Technologies and Technisys.
• Last month, reports emerged that SoFi had acquired most of British fintech PrimaryBid's assets.

SoFi Technologies Inc. (SOFI) seems to have made another bet to expand its fintech infrastructure business by acquiring Peach, a cloud-native lending technology platform that helps fintechs and traditional financial institutions launch new lending programs.

Eddie O., co-founder and CEO at Peach, made the announcement in a LinkedIn post. “Today, I’m excited to share that Peach is joining SoFi,” he said, shortly after reports emerged that SoFi had acquired most of the assets of British fintech PrimaryBid.

Shares of the company edged lower overnight late Wednesday, after gaining more than 3% in the regular session.

Peach To Bolster SoFi’s B2B Offerings

Peach is a cloud-based business-to-business (B2B) software platform that provides infrastructure for fintech companies, traditional banks, and other lenders to build, manage, and scale lending programs.

Founded in 2018 and headquartered in Oakland, California, Peach supports backend technology with a suite of API-based products and proprietary, highly customizable software, Adaptive Core, to help lenders manage loans, including personal loans, credit cards, auto loans, and Buy Now, Pay Later (BNPL) products.

Peach will join SoFi’s core B2B engines, including Galileo Financial Technologies and Technisys, to provide backend servicing infrastructure for its fintech and financial institution clients.

“We’ll become part of the SoFi Technology Solutions organization, helping expand a platform that brings together processing, banking core and ledgering, payments, and risk and fraud capabilities under one roof,” Eddie O. said in the post. “I’m grateful for the journey so far and excited for what we’ll build next together with SoFi.”

However, SoFi has not yet confirmed the deal. Financial details of the deal, including the exact purchase price, have not been disclosed.

“Peach supports $2B+ in active loans across 50+ lenders, adding another backend layer to SoFi’s technology stack,” Shay Boloor, chief market strategist at Futrum Equities, said in a post on X.

SoFi’s ‘Digital Financial Everything’ Ambitions

CEO Anthony Noto highlighted SoFi’s “digital financial everything app” ambitions at the J.P. Morgan 54th Annual Global Technology, Media and Communications Conference.

Noto also noted SoFi’s “big business banking” platform aimed at crypto-focused companies that need banking services across both traditional fiat currencies and digital assets, adding that it was “new revenue.” He also added that the company had processed 8 billion transactions per year through Galileo ACH.

Peach’s acquisition will mark SoFi’s third big purchase this year. Apart from PrimaryBid, SoFi also reportedly acquired AI-powered automated investing platform Composer Securities earlier in 2026. In December, the fintech company announced a $1.5 billion stock offering, raising speculations about strategic expansion opportunities.

SOFI: Retail Stance

On Stocktwits, retail sentiment around SOFI stock stayed in the ‘neutral’ territory amid ‘normal’ message volumes at the time of writing.

One user praised the Peach acquisition, noting its advantages for SoFi. “Peach turns SoFi's tech platform from a weakness into a weapon. Instead of just being a consumer app, SoFi becomes the infrastructure other lenders run on. That's the B2B revenue story Wall St has been sleeping on,” they said.

Another bullish user said, “SOFI has been firing on all cylinders. It's only a matter of time until we're back at all-time highs.”

A third user noted the acquisition’s advantage for the company’s B2B business. “Peach financial for better b2b banking!!!” they said.

SOFI shares have fallen nearly 43% this year.

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