Staples Just Made A Big Move With Verizon — And It’s Not About Office Supplies

Verizon (VZ) announced on Thursday an expanded strategic partnership with Staples, with Verizon kiosks to be set up across 35 Staples stores in key markets this summer. 

Verizon’s stock edged 0.8% higher in morning trade. On Stocktwits, retail sentiment around the communications giant moved marginally higher but remained in ‘bearish’ territory over the past day.

The expanded partnership comes after the two launched a pilot earlier this year to test how Verizon kiosks would do at Staples stores across five locations. 

Staples said Verizon’s services will be opening in Staples stores on a rolling basis across select locations mid-July through mid-August. Additional locations are expected to launch later in 2025.

“Partnering with Staples allows us to meet customers where they are — whether they’re shopping for their business, their family, or themselves,” said Mark Tina, Channel Chief and Vice President of Indirect Partner Sales for Verizon Business. 

The partnership is part of Staples’ broader effort to transform its retail footprint into stores that offer more than just products. Customers visiting the selected 35 stores will have access to Verizon’s services and also to Staples’ full suite of tech solutions, the company said.

At the in-store kiosks, customers will be able to upgrade their phones and devices from brands like Apple (AAPL), Google (GOOG/GOOGL), and Samsung. They will also have access to free tech consultations for business solutions, as well as deals to set up internet connections for homes and businesses.

Verizon’s stock has gained more than 6% this year so far, and more than 5% over the past 12 months.

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