'The Devil Wears Prada 2' Tripled The Original's US Opening Weekend — Disney Stock Didn't Care

• “The Devil Wears Prada 2” clocked $150 million internationally and $77 million in U.S. box office collections in the opening weekend, according to Comscore.
• Studios are increasingly leaning on tried-and-tested characters and franchises for new films.
• Shares of Disney, the film’s distributor, declined on Monday, with retail sentiment on Stocktwits dropping to ‘neutral.’

“The Devil Wears Prada 2” garnered $77 million in U.S. box office collections in its opening weekend, three times that of its prequel from two decades ago, which became a cultural touchstone, driven by Meryl Streep’s iconic performance and enduring influence on pop culture.

According to Comscore data reported by CNBC, the second movie grossed $150 million internationally, bringing its total to around $233 million in its first three days in theaters. That is about 72% of what the original “The Devil Wears Prada” generated during its entire theatrical run.

“The Devil Wears Prada 2” is produced by Wendy Finerman Productions and released by Walt Disney’s 20th Century Studios. It follows Miranda Priestly, the dominating editor of a fashion magazine, played by Streep, navigating a changing media and fashion landscape while crossing paths again with Andy Sachs, played by Anne Hathaway.

The movie’s release comes as studios increasingly lean on tried-and-tested characters and franchises for new films. According to CNBC, the 2026 calendar is filled with titles connected to major franchises like Star Wars, Marvel, DC Comics, Toy Story, Super Mario Bros., Hunger Games, Scream, Scary Movie, Minions, Dune and Jumanji.

Still, Disney shares declined 1.7% on Monday, ending in the red for a second straight session. The stock remains a big laggard amid declining TV business, competitive pressure in streaming, leadership changes, and broader macroeconomic concerns hitting its parks and media segments. DIS shares are down 11% year to date and 19% from their 52-week high.

On Stocktwits, the retail sentiment for DIS declined over the weekend and was ‘neutral’ as of late Monday.

In January, Disney said that “Avatar: Fire and Ash,” released last December, grossed $1.1 billion at the box office, making it the third $1 billion title released by Disney Studios last year, alongside “Zootopia 2” and “Lilo & Stitch.”

Stocktwits previously reported that past blockbuster releases have had a mixed impact on Disney stock immediately after release. 

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