US President Donald Trump unveils luxury watch collection, priced up to $799

“Hello everyone, it’s President Donald J. Trump and it’s Trump time,” the president of the US declares in a new ad, unveiling his latest foray into luxury merchandising—the “Fight, Fight, Fight” watch collection.

The range includes a “Red Beauty,” a “Fight Fight Fight Malachite,” and even a “First Lady Mini” in hot pink—because nothing says “favourite president” like a $799 stainless-steel statement piece, waterproof to 660 feet and “built as tough as the President.”

The watches—priced between $499 and $799—are being marketed as “for those who want to stand out in all the right ways.” Each household can order up to three, because apparently even loyalty has a purchase limit.

This isn’t Trump’s first time mixing politics with product placement. After golden sneakers, “Save America” coffee-table books, and limited-edition guitars, the former president’s merchandising empire has already brought in more than $10 million. His “Trump Watches” alone made $2.8 million, Independent reported.

Critics have raised fresh concerns over potential conflicts of interest—that Trump could, once again, be profiting from the presidency—but the official line remains that it’s all about patriotism, not profit. “Unlike most politicians, President Trump didn’t get into politics for profit,” his press secretary said weeks before he was sworn into office for the second time. “He’s fighting because he loves the people of this country.”

Not content with watches, sneakers, and meme coins, the Trump family recently dialed up a new venture—Trump Mobile, a $499 smartphone and wireless service announced at Trump Tower in Manhattan.

According to reports, the new brand will run on the infrastructure of major US telecom operators, offering extras like telemedicine access, roadside assistance, and global texting—all bundled for a monthly fee of $47.45, a nod to Trump’s standing as the 45th and 47th US president.

Still, given Trump’s record, it may not be about market share so much as mindshare—and keeping the brand clocking, ticking, and now, calling.

The cost of “Fighting Spirit”

Industry estimates suggest most mid-tier quartz or automatic watches cost $50 to $200 to produce—including stainless-steel cases, crystal glass, and waterproofing. Add packaging and marketing, and you might push that up to $300 tops.

With Trump’s watches retailing for $499–$799, that leaves a healthy margin—roughly 65-70%, depending on production scale. In other words, for every “Red Beauty” sold, the real timepiece might be the one counting profits.

Still, it’s hard to argue with branding this good: every dial bears Trump’s signature, a wink of gold, and a promise that your wrist will “stand out in all the right ways.”Read about our editorial guidelines and ethics policy