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Shares of iQIYI (IQ) jumped nearly 10% in pre-market trading on Monday after the company unveiled major strategic moves, including plans for a Hong Kong listing and the launch of a $100 million share repurchase program.
The company has filed a confidential application with the Hong Kong Stock Exchange to list its Class A shares. The move is aimed at improving access to Hong Kong’s capital markets and attracting more Asia-based institutional and retail investors. However, key details, including the potential listing data and the IPO price, were not mentioned.
The iQIYI board also approved a share buyback program up to $100 million, including the American Depositary Shares, over the next 18 months. The company plans to fund the buyback using its existing cash reserves.
It also began open commercial testing of Nadou Pro, its proprietary AI agent designed to streamline long-form video production.
iQIYI reported total revenues of RMB6.79 billion ($971.6 million), up 3% year over year, but saw profitability decline with operating income falling to RMB55.4 million and margins narrowing to 1% from 4% a year ago. Net loss narrowed sharply to RMB5.8 million from RMB189.4 million in the prior-year period.
Earlier this month, the company announced the results of its repurchase right offer for its 6.50% Convertible Senior Notes due 2028, which expired on March 12, 2026. Notes worth about $207.8 million were validly surrendered, and the company has paid the full repurchase amount, including accrued interest, to holders. Following the transaction, approximately $259,000 in principal amount of the notes remains outstanding.
Retail sentiment on Stocktwits remained in the ‘neutral’ zone over the past 24 hours, amid ‘high’ message volumes.
Year-to-date, the stock has plummeted 35%.
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