Will Britannia Lead The Next Leg Of FMCG Rally? SEBI RA Sees 10% Potential Upside On Breakout

Britannia Industries is retesting the ₹5,880–₹5,900 zone, which had acted as a major resistance level on November 11, 2023. 

At that time, the stock faced a sharp rejection from the same level, triggering a decline of over ₹1,300 and pushing the price down to ₹4,425.

At the time of writing, shares of Britannia Industries were trading at ₹5,874.00, down 0.1% on the day.

According to SEBI-registered analyst Unite Technologies Financial, the stock has gradually climbed back to this resistance, supported by consistent strength in the Nifty FMCG index. 

The rally in the broader FMCG space has been driven by factors such as rural demand recovery, easing raw material inflation, and improving margins.

Stocks like Hindustan Unilever, Tata Consumer, and ITC have already posted double-digit gains during this phase, while Britannia has remained relatively muted. 

This underperformance makes Britannia a potential catch-up candidate if the sector momentum continues.

The analyst noted that the stock is now exhibiting tight-bodied candles near the resistance zone, reflecting controlled upward movement with low volatility. This is described as a typical sign of institutional stealth accumulation. However, the analyst also clarified that no confirmed breakout has occurred yet.

A breakout confirmation would require either a daily close above ₹5,950 with strong volume or a small pullback in the form of a bullish flag or handle followed by a continuation move.

If the breakout above ₹5,950 takes place, the analyst projects a potential upside to ₹6,500 in the short term, representing a possible 10% move from the current market price.

On Stocktwits, retail sentiment was ‘bullish’ amid ‘normal’ message volume.

The stock has risen 22.5% so far in 2025.

For updates and corrections, email newsroom[at]stocktwits[dot]com.