FORR News
Forresters 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives
According to Forresters (Nasdaq: FORR) 2027 B2C marketing, customer experience, and digital predictions, rising AI costs will force B2C marketing leaders to scale back a third of AI initiatives. As AI usage grows and martech vendors increasingly adopt usage-based pricing models, every agent...
Business Wire
Forresters 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives
According to Forresters (Nasdaq: FORR) 2027 B2C marketing, customer experience, and digital predictions, rising AI costs will force B2C marketing leaders to scale back a third of AI initiatives. As AI usage grows and martech vendors increasingly adopt usage-based pricing models, every agent...
Business Wire
Forresters 2027 Technology And Security Predictions: AI Will Account For 20% Of All Business Technology Spend
According to Forresters (Nasdaq: FORR) 2027 technology and security predictions, CIOs and CISOs will face growing pressure to realize returns on their AI investments in infrastructure, security, digital sovereignty, and emerging technologies. Additionally, with global technology spending forecasted...
Business Wire
Forresters 2027 B2B Go-To-Market Predictions: AI Agents Will Influence 75% of B2B Purchase Decisions
According to Forresters (Nasdaq: FORR) 2027 B2B go-to-market predictions, business buyers will increasingly deploy AI agents to handle tasks across the buying process, from supplier discovery and information gathering to contract-renewal analysis. While truly autonomous buying will remain...
Business Wire
Forrester Research To Broadcast Its 2026 Third-Quarter Earnings Conference Call
Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 29, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may...
Business Wire
Forresters 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships
According to Forresters (Nasdaq: FORR) 2027 European predictions, unveiled today at Forresters Technology & Innovation Forum EMEA, Europe will enter 2027 determined to recover its digital autonomy, but the gap between its ambition and control will widen. More than half of European companies...
Business Wire
Are Options Traders Betting on a Big Move in Forrester Research Stock?
Investors need to pay close attention to FORR stock based on the movements in the options market lately.
Zacks
Forrester Introduces AI Disruption Model To Assess AIs Impact On Technology And Service Markets
According to Forresters (Nasdaq: FORR) AI Disruption Model, unveiled today, advancements in AI are disrupting technology markets at an unprecedented pace enhancing the value of certain products and services while making others increasingly vulnerable to replacement. Two new reports, The Forrester...
Business Wire
Is Gartner Stock a Buy as Low Valuation Meets Uneven Earnings Growth?
IT's discounted valuation, rising earnings outlook and strong cash flow offer appeal, but uneven revenue growth and Consulting weakness add risk.
Zacks
Gartner Lifts 2026 EPS Outlook While Revenue Guidance Edges Lower
IT raised its 2026 EPS and free cash flow outlook as margins improved, but lower revenue guidance keeps attention on execution and Consulting weakness.
Zacks
The United States Department Of The Air Force Selects Forrester To Expand Enterprise Access To Research, Advisory Services, And AI-Enabled Insights
Forrester (Nasdaq: FORR) has finalized a $5.7 million agreement with the United States Department of the Air Force (DAF) which includes the US Air Force and US Space Force to provide more than 2,300 DAF personnel with direct access to Forresters research and advisory services. The agreement...
Business Wire