AI Takes the Wheel: How Predictive Intelligence Is Reshaping Cross-Border Freight
As North American supply chains become increasingly digitized, the next competitive frontier is no longer just visibility; it's predictive intelligence. Shippers and brokers operating between the U.S. and Mexico face some of the most volatile pricing conditions in the logistics industry, driven by fluctuating fuel costs, border delays, security risks, and capacity swings. With AI adoption accelerating across the transportation sector, companies capable of forecasting rates and rapidly pairing loads with qualified carriers are emerging as the new power players in freight technology.</p></p>Shares of Freight Technologies, Inc. (<a href="https://www.allpennystocks.com/stockquote/frgt" target="_blank"><strong>Nasdaq: FRGT</strong></a>) are moving sharply higher Wednesday after the company announced the commercial launch of Zayren, its AI-powered freight-rate prediction and carrier-matching platform designed specifically for U.S.–Mexico cross-border and domestic over-the-road shipments.</p></p>According to the company, Zayren was developed internally by Fr8Tech's Artificial Intelligence Lab and is built to analyze massive volumes of historical and real-time freight data. The platform provides instant pricing predictions for specific lanes, giving shippers and brokers a tool to benchmark rates, anticipate market movement, and react more efficiently to shifting demand. Users can input any origin–destination pair and receive immediate rate estimates generated by machine-learning models that continuously improve over time.</p></p>A major component of the launch is Zayren's integrated AI agent, which automates the carrier-identification process. Instead of manually searching for available fleets, procurement teams receive curated lists of verified carriers complete with direct contact information, lane preferences, and operational details. The company noted that this reduces time-consuming back-and-forth communication and accelerates the matching process for both shippers and carriers.</p></p>Zayren offers several access pathways during its initial rollout. Users of the company's Fleet Rocket transportation management system receive immediate exclusive access to the platform, integrating predictive pricing directly into their workflow. Shippers and brokers can also request demos and sign up for evaluation access, while carriers are being offered a 90-day free trial to join the Zayren network, upload preferred lanes, and connect with shippers at no cost during the trial period.</p></p>CEO Javier Selgas said Zayren represents "a major step forward" in freight procurement for the U.S.–Mexico corridor, one of the most complex regions in North American logistics. He noted that combining the company's AI-driven pricing model with automated carrier matching provides unprecedented speed and transparency for operators who often struggle with rate volatility and limited capacity visibility.</p></p>Umberto León Domínguez, Director of the company's AI Lab, highlighted the platform's adaptability as a central advantage. Zayren gives companies the option to enhance the model with their own internal data, enabling more customized and accurate rate predictions over time. Domínguez described the system as "a game changer in logistics automation" and emphasized that the commercial release is only the beginning of the company's broader AI expansion.</p></p>The company also revealed that its AI Lab is developing voice-enabled AI agents expected to roll out in 2026. These next-generation tools aim to streamline additional logistics functions through conversational interfaces, pushing the company deeper into end-to-end automation across its technology ecosystem.</p></p>Freight Technologies operates a growing suite of logistics solutions, including its flagship Fr8App platform for cross-border USMCA shipping, its Fr8Now LTL service, Fr8Fleet dedicated capacity offering, Waavely digital ocean freight tool, and Fleet Rocket, its transportation management system for brokers and shippers. All products sit within a unified technology environment designed to connect carriers and shippers more efficiently through AI, live pricing, real-time tracking, digital freight marketplaces, and committed capacity programs.</p></p>Wednesday's announcement underscores the company's continued investment in AI-driven capabilities as it expands automation throughout the supply chain. With pricing volatility and capacity fragmentation presenting ongoing challenges in cross-border logistics, Zayren positions Freight Technologies to compete in one of the most strategically important freight markets in North America.</p></p>Shares of FRGT are surging 56% to $1.03 in Wednesday morning trading.</p> <p>Copyright © 2025 AllPennyStocks.com. All rights reserved. Republication or redistribution of AllPennyStocks.com's content is expressly prohibited without the prior written consent of AllPennyStocks.com. 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