INCE Franklin Income Equity Focus ETF

$INCE Most investors don't know about this one and think $SCHD is the gold standard equity dividend ETF for the long term. But over the last 10 years, INCE has matched (and slightly beaten) SCHD. Chart shows total inflation-adjusted returns with dividends reinvested. Very similar holdings, but INCE adds in some preferred/convertibles and equity-linked notes.