Adobe CEO on Magento, Marketo deals making 'only comprehensive platform' for enterprise marketingwww.cnbc.com • almost 5 years ago---
- With its acquisitions of Magento Commerce and Marketo, Adobe has officially become
the "only" one-stop shop for both consumer- and business-facing enterprises, CEO
Shantanu Narayen told CNBC on Thursday.
- In its fiscal fourth quarter, the software giant generated year-over-year revenue
growth of more than 20 percent for its digital media and digital experience segments
and delivered slightly higher-than-expected top- and bottom-line results.
- Magento, an open-source e-commerce platform on which businesses can build online
marketplaces, exceeded Adobe's internal revenue expectations in the few months since
the deal closed, Narayen said.
- Now, with the addition of Marketo, a software company that specializes in digital
marketing automation, Adobe has become a "comprehensive platform" for all businesses
to control their marketing streams, he told Cramer.
- The company, which offers end-to-end creative and marketing solutions for both consumers
and businesses, expects its digital media segment to grow by 20 percent year over
year and its digital experience segment to grow by 34 percent.