
Sonic Automotive expects the acquisition of five new Harley-Davidson dealerships in April 2026 to add approximately $100 million in annualized revenue to its Powersports Segment.
Bullish
Sonic Automotive achieved record revenues and gross profit, with its EchoPark Segment posting record income and adjusted EBITDA. The company also enhanced shareholder returns through share repurchases and an increased dividend.
Bearish
Sonic Automotive's net income and EPS declined, SG&A expenses as a percentage of gross profit increased, and the Franchised Dealerships Segment saw same-store revenue and new vehicle unit sales volume decreases.