WiMi Hologram Cloud, Inc. offers augmented reality based holographic services and products. It operates through the following segments: AR Advertising services, AR Entertainment, and Semiconductor Business. The AR Advertising services segment uses holographic materials which are integrated into advertisement on the online media platforms or offline display. The AR Entertainment segment mainly include three sub categories: SDK payment channel services, software development and mobile games operations and technology developments. The Semiconductor segment includes sale of products and sale of software. The company was founded in May 2015 and is headquartered in Chaoyang, China.