Just weeks after announcing a swath of new iPhone and iPad products, Apple got back on the stage today to announce a few more things. 😊 The company just released new Airpods, MacBook Pros, and HomePod devices.
The company’s biggest announcement today involved its long-running MacBook Pro series, which have been “completely reimagined,” according to Apple. The laptops will retail starting at $1,999.
The new high-end laptop will run on Apple’s next-gen M1 Pro silicon, a 10-core CPU which is “70% faster than its current M1 chip.” Apple also announced the M1 Max, which will be a higher-end version of the MacBook Pro. It’s even faster than the M1 Pro (which is already stupid fast. 🤭) In fact, Apple calls its latest chips the “most powerful chips“ the company’s ever built.
Apple also rolled out the red carpet for new AirPods, which will sport a new design, spatial audio, and wireless charging. They’ll have six hours of battery life and “more powerful bass” than previous models. 🎶 The third-generation AirPods will retail at $179. The entry-level ones will get a price bump to $129.
Naturally, there were a few other things Apple talked up today: a $99 smart speaker called the HomePod Mini and a pretty strange $4.99 “voice plan” for Apple Music. If you’re interested, check out the extended summary from Wall Street Journal.
$AAPL stock got a 1.18% boost today.