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Binance (BNB) announced on Wednesday the launch of Binance Junior, a parent-controlled crypto sub-account app designed for children and teens aged 6 to 17.
The move makes the crypto exchange the first to offer crypto services to individuals under the age of 18. Most major exchanges, including Coinbase (COIN), Gemini (GEMI), and Kraken, prohibit under-18 users and do not allow parents to open standard accounts in a child’s name.
To open a Binance Junior account, parents must be existing Binance users who have completed KYC verification and enabled Two-Factor Authentication (2FA). The app will be available in select countries via the Apple App Store and Google Play Store.
BNB’s price rose 7.8% in the last 24 hours, climbing back above $900. On Stocktwits, retail sentiment around the token trended higher within ‘bullish’ territory.
The company said the launch of Binance Junior accounts is part of Binance’s broader family finance initiative. In line with this initiative, Binance has also released "ABC's of Crypto," a self-published educational book for young readers.
The launch comes after Binance named co-founder Yi He as its co-CEO on Wednesday, joining Richard Teng in a dual leadership structure. Yi He has been with the company for more than eight years.
"Yi has been an integral part of the executive leadership team since the launch of Binance," said co-CEO Teng, who announced the news during his Binance Blockchain Week keynote speech.
Teng himself was appointed CEO in 2023 after founder Changpeng Zhao, known as CZ, pleaded guilty to violating U.S. money laundering laws, paid a $50 million fine, and served nearly four months in prison last year.
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