Apple’s China iPhone Sales Rebound In Q2, Ending 2-Year Slump

Apple Inc. (AAPL) has reversed its China sales decline, reporting an increase in iPhone sales in the second quarter of 2025 – a first since mid‑2023 – said Counterpoint Research.

Sales of iPhones jumped 8% in the quarter ending June, bolstered by strategic pricing and trade‑in offers ahead of China’s mid‑June 618 shopping event, according to the report.

Despite the news, Apple stock inched 0.1% lower on Thursday after the opening bell.

Ethan Qi, associate director at Counterpoint, praised Apple’s price adjustments stating, “Apple’s adjustment of iPhone prices in May was well timed and well received, coming a week ahead of the 618 shopping festival.” 

According to a CNBC report, high-visibility discounts from e-commerce platforms helped drive demand for the iPhone 16 lineup.

This bounce comes as the company battles trade‑related threats from U.S. President Donald Trump and increasing pressure from domestic rivals. 

Huawei, with a 12% sales improvement, could outperform all other manufacturers in terms of growth, potentially claiming the top position in the Chinese smartphone market for the second quarter (Q2), said the report.

National subsidies for smartphones helped boost sales through much of the second quarter. However, Senior Analyst Mengmeng Zhang warned that these incentives may be reduced later in the year, potentially dampening momentum in the second half of 2025.

In a separate report, Counterpoint Research stated that overall iPhone shipments grew 15% year-on-year (YoY) during the first two months of the June quarter, representing the most significant increase since the third quarter (Q3) 2021.

iPhone’s global market share stood at 19% in the first quarter (Q1). Apple stock has lost over 15% in 2025 and over 4% in the last 12 months.

Earlier this week, Jefferies analyst Edison Lee raised his rating on Apple Inc. (AAPL) shares from ‘Underperform’ to ‘Hold,’ and increased the price target to $188.32 from $170.63, as per TheFly.

On Stocktwits, retail sentiment towards Apple remained in ‘extremely bullish’ territory with ‘high’ levels of message volume.

Also See: Alibaba Targets $1.5B From Bond Sale Linked To Health Arm: Retail’s Byuoant

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