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Ebay, Inc. (EBAY) said on Wednesday it has partnered to add Checkout as a payment gateway for consumer purchases worldwide.
Shares of eBay initially climbed before ending the day nearly flat. At $65.47, the stock is about 9% down from its 52-week high.
Checkout or Checkpoint.com is a London-based financial technology company specializing in payment processing solutions for businesses, particularly e-commerce firms.
The move comes as several retail businesses flag a hit to their outlooks from the new U.S. import tariff. EBay is comparatively less impacted by tariffs because of its focus on niche and value items, according to analysts and retail investors.
Its shares are up 5.7% year to date, compared to the 20.5% drop in Amazon.com (AMZN) stock and 19.6% drop in shares of specialty e-commerce firm Etsy, Inc (ETSY).
In February, more than a month before the tariffs were announced, eBay issued a quarterly revenue forecast that missed analyst expectations.
One of the early e-commerce sites, eBay has, in recent years, reconfigured its business to focus on select categories like collectible cards, sneakers, and accessories like watches and bags.
On Stocktwits, retail sentiment for the company notched a point higher in the 'bullish' territory, with message volume holding in the 'high' range.
One user noted that consumers come to eBay for discounts, and the business seemed recession-proof.
Ebay's sales growth dropped to 1.7% in 2024 from 3.2% in the previous year. Adjusted profit growth jumped to 15.1% from 3.2%.
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