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Royal Enfield cuts prices by up to ₹22,000 on the 350cc range after GST reform

Under this initiative, Royal Enfield’s entire 350cc range will see a reduction of up to ₹22,000, making the motorcycles more accessible to enthusiasts across the country. Shares of Eicher Motors Ltd ended at ₹6,895.00, up by ₹81.25, or 1.19%, on the BSE.

Eicher Motors | The manufacturer of Royal Enfield Motorcycles hit a record high of ₹6,713 on Thursday, but has cooled off marginally from those levels. 86% of its product portfolio falls under the 350cc category, where the GST has been cut to 18% from 28%. 41 analysts have coverage on Eicher, where 22 have a "buy" rating, 11 say "hold" and eight have a "sell" rating. Consensus estimates are projecting a potential downside of 12.5% on the stock. At least four out of the 41 analysts still have a price target in excess of Eicher's current market price.

CNBCTV18·author

Published Sep 09, 2025 | 2:27 PM GMT-04

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Mid-size motorcycle maker Royal Enfield on Tuesday (September 9) announced that it will pass the full benefit of the recent GST rate reduction to its customers across its motorcycle business, service, apparel, and accessories segments. The move comes in the wake of reforms introduced by the GST Council, aimed at making products more affordable.

Under this initiative, Royal Enfield’s entire 350cc range will see a reduction of up to ₹22,000, making the motorcycles more accessible to enthusiasts across the country. For motorcycles above 350cc, prices will be revised according to the new GST rates. The updated pricing will be effective from September 22, 2025.

The 350cc segment has been the backbone for the mid-size motorcycle segment, and this price reduction further strengthens Royal Enfield’s commitment to making the dream of owning a Royal Enfield a reality for millions of enthusiasts.

Also Read: Eicher Motors may face a speed bump as Government considers cutting duty on high-end bikes

B Govindarajan, Managing Director, Eicher Motors Ltd and Chief Executive Officer of Royal Enfield, said, "The government of India’s latest GST reform will not only make motorcycles under 350cc more accessible but will also excite the first-time buyers. Royal Enfield is delighted to announce that we are passing the full GST benefit of the price revision directly to our consumers, opening the world of Royal Enfield to an even larger community of riders.

The 350cc segment, powered by our advanced platform, continues to deliver the perfect balance of heritage, performance and reliability, and with the reduced prices, is now even more appealing for riding enthusiasts. Our endeavour has always been to offer a pure motorcycling experience to riders, and this move enables us to make significant progress on that journey, and we are hopeful that this will help further fuel the thriving two-wheeler industry in India."

Shares of Eicher Motors Ltd ended at ₹6,895.00, up by ₹81.25, or 1.19%, on the BSE.

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