Li Auto Plans Major Product Reshuffle To Reverse Sales Decline: Report

• CnEVPost reported on Wednesday, citing local media outlet LatePost, that the company is looking to reduce competition between battery electric vehicle (BEV) models and similarly priced extended-range electric vehicle (EREV) models.
• The company will focus on adjusting its extended-range electric vehicle (EREV) models in the RMB 300,000 to RMB 400,000 price range, the report noted.
• From January to November, Li Auto delivered 362,097 vehicles, marking a dip of over 18%  year-on-year.

Chinese EV maker Li Auto (LI) is reportedly preparing for a major product reshuffle as it seeks to boost sales across its pure electric vehicle and extended range electric vehicle categories.  

CnEVPost reported on Wednesday, citing local media outlet LatePost, that the company is looking to reduce competition between battery electric vehicle (BEV) models and similarly priced extended-range electric vehicle (EREV) models. Distinction between EV and EREV models priced between RMB 300,000 to RMB 400,000 will be more marked following the product realignment, the report said.

Li Auto’s Li i8 pure-electric sport utility vehicle will continue to be iterated with no plans for discontinuation, the report said. The company will focus on adjusting its extended-range electric vehicle (EREV) models in the RMB 300,000 ($42,910) to RMB 400,000 price range, the report noted, while adding that it will concentrate on streamlining variant offerings.

Li Auto may also introduce a premium model priced above RMB 500,000, the report said.

Li Auto’s Dwindling Sales

From January to November, Li Auto delivered 362,097 vehicles, marking a dip of over 18%  year-on-year. Through the fourth quarter (Q4), the company is looking to deliver between 100,000 and 110,000 vehicles , representing a year-over-year decrease of 37.0% to 30.7%. The company also sees a year-on-year dip in fourth quarter revenue of 40.1% to 34.2%.

In comparison, Li’s rival Nio delivered 277,893 vehicles this year through November-end, marking a growth of about 46% year-over-year. XPeng, meanwhile, delivered 391,937 vehicles in the period, exceeding its annual sales target of 350,000 units.

Earlier this month, HSBC downgraded Li Auto to ‘Hold’ from ‘Buy’ and slashed its price target significantly to $18.60 from $30.30. The bank cited major recalls, delivery issues, falling sales, and cut earnings estimates by 82% due to shrinking margins and an uncertain 2026 outlook.

How Did Stocktwits Users React?

On Stocktwits, retail sentiment around LI jumped from ‘bearish’ to ‘bullish’ territory over the past 24 hours, while message volume stayed at ‘low’ levels.

LI stock has lost 32% this year. 

Read also: Ex-Walmart CEO Bill Simon Sees Big Retail Dominating 2026 As Smaller Players Fight To Survive

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