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Shares of Hertz Global Holdings, Inc (HTZ) jumped nearly 20% in premarket trading on Friday after the rental-car company delivered a smaller-than-expected quarterly loss, beat revenue estimates and pointed to strengthening pricing, profitability and cash flow.
HTZ stock surged 29% on Thursday, notching its strongest session in nearly nine months. Shares are up 27% for the week and remain on track for their best weekly performance over the same period.
Hertz reported a second-quarter (Q2) adjusted loss of $0.11 per share, narrower than the $0.24 consensus loss. Revenue rose 10% from the previous year to $2.396 billion, topping estimates of $2.28 billion despite a 1% smaller fleet.
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“The commercial momentum…is really doing more with less,” CEO Gil West said on the earnings call. Revenue per day (RPD) climbed 9% to Hertz’s strongest Q2 level on record, excluding 2022, while revenue per unit (RPU) rose 8% to $1,542. Adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) improved by $63 million to $81 million, lifting the margin by 260 basis points to 3.4%.
The improvement came despite recalls surging 300% and reducing quarterly revenue by about $55 million and EBITDA by $30 million. Fleet utilization nevertheless increased 80 basis points to 79%, while Hertz’s spread between RPD and direct operating expenses widened 17%. Pricing momentum also continued into July, when Hertz recorded its 200th consecutive day of positive year-over-year RPD. “The core business is performing again,” West said.
Hertz expects third-quarter adjusted corporate EBITDA of $275 million to $325 million and positive earnings per share. It forecast full-year EBITDA of $225 million to $275 million and maintained its $1 billion target for 2027, when it expects full-year profitability and positive free cash flow.
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The company ended the quarter with $984 million in liquidity and expects $1 billion to $1.4 billion at year-end. It plans to repay its remaining $200 million December 2026 maturity in cash.
“Candidly, the valuation of the business today is tough to understand,” West said, citing a “disconnect” between Hertz’s improving fundamentals and its market value.
Hertz plans to expand its capital-light franchise business and move more used-car sales into higher-yielding retail channels. Its Oro mobility platform and rideshare-rental business are expected to generate more than $600 million this year. Hertz also plans to support Uber’s robotaxi program using Lucid vehicles equipped with Nuro technology later this year.
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On Stocktwits, retail sentiment for HTZ jumped to a five-year high of 97/100, reaching ‘extremely bullish’ from ‘bullish’ a week earlier, as 24-hour message volume surged 1,907%.

HTZ stock hit a record high in November 2021 after emerging from bankruptcy with an unusually favorable recovery for existing shareholders, benefiting from rebounding travel demand and announcing a 100,000-vehicle order from Tesla. The stock also relisted on the Nasdaq that month under its current ticker.
One user said, “$HTZ I’m up like 60% on my shares. It’s time to do the responsible thing and sell…so I can roll the money into short-dated calls!”
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Another user said, “$HTZ calling all active retail traders around the world have time to buy atleast 1 share and HOLD this goes in 3 digit in no time!!! looks like it's now 85% shorted”
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HTZ stock has declined 64% over the past year.
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