DJT Stock Sinks After Trump-Harris Debate, Retail Sentiment Wavers

Shares of Trump Media & Technology Group (DJT), the parent company of Truth Social, plummeted over 13% in pre-market trading Wednesday, reversing gains from the previous session when the stock closed up 3%.

The decline follows a heated 90-minute debate on Tuesday between Republican Donald Trump and Democrat Kamala Harris, where the two clashed over issues ranging from the economy and immigration to Trump’s ongoing legal troubles.

The debate, which drew strong reactions but few new insights on key market-moving topics like tariffs, taxes, and regulation, reportedly left prediction markets favoring Harris.

Investors had hoped for clarity on policies that could impact sectors, but the contentious exchange delivered more drama than direction.

While major indexes like the S&P 500 and the Nasdaq ended Tuesday in positive territory, DJT’s decline reflects the broader uncertainty that lingers around Trump’s ongoing influence on his company’s stock.

The price of Bitcoin , which some traders believe will be boosted by a Trump win, also dipped during the debate. The cryptocurrency was last trading 1.5% down at $56,727.

DJT shares have been notoriously volatile, heavily influenced by news surrounding Trump, its largest shareholder, who owns nearly 65% of the stock.

Since its SPAC merger in March, DJT has shed more than 60% of its value, with recent market movements exacerbated by disappointing Q2 results, including a $16.4 million net loss and a 30% revenue drop.

The stock’s recent weakness has also been compounded by insider selling. SEC filings last month revealed significant stock sales by top executives, including CFO Phillip Juhan, CEO Devin Nunes, and other key figures, totaling over $2.3 million.

Trump’s own lock-up period, which is preventing him from selling his stake, ends on Sept. 25, raising concerns whether the former president might cash out.

Retail investors on Stocktwits have shown waning enthusiasm for DJT, with sentiment dropping from ‘bullish’ to ‘neutral’ following the debate amid a 25% jump in message volume.

A post-debate commentary reflected the division, with one user sarcastically commenting on the debate’s dramatics.

DJT shares have been consistently trading below $20 since late August, and are currently down by over 50% since their recent high hit on July 15, following the assassination attempt on Trump.