Broadcast Radio Enters New Era: iHeartMedia First to Bring AudioGraph to Market, Introducing Digital Precision and Measurability to the Largest Audio Audience in America
iHeartMedia, the No. 1 audio company in America today unveiled AudioGraph a suite of advertising capabilities that, for the first time, will bring digital-like targeting, identity-based planning and measurement, and outcome-based attribution to broadcast radio at scale. These capabilities are...