Cineverse, Banyan Launch AI‑Native Microseries Studio, MicroCo

Cineverse Inc. (CNVS) and Banyan Ventures have launched a new joint venture named MicroCo, a 50/50 partnership aimed at introducing the first U.S.-based, AI-powered studio dedicated to ‘Microseries’, short-form, serialized vertical video created for mobile consumption.

MicroCo’s platform leans on AI to empower creators, match fans with content based on mood, and diversify revenue through ad, in-app, and premium models.

The venture aims to tap global demand for vertical, mobile-friendly storytelling formats, commonly known as ‘Microdramas.’ Cineverse thinks this type of content, already fueling a multibillion-dollar market in China, remains untapped in premium U.S. platforms.

The new venture draws from decades of media and tech expertise. Lloyd Braun, former Chairman of ABC Entertainment and Chairman of WME, will be MicroCo’s Chairman of the Board. Jana Winograde, former Showtime Networks executive, will be MicroCo’s CEO, and Susan Rovner, with a legacy of overseeing major television hits, will be the Chief Creative Officer.

"The average person scrolls through hundreds of feet of content a day, but almost none of it is built to last," said Braun. "We're merging the storytelling rigor of series television with the pace, energy, and intimacy of short-form—creating addictive, emotionally rich, quality series that are developed specifically for this format and speak directly to how people consume content now."

Microseries are expected to run 1 to 3 minutes per episode, spanning genres from horror to romance, in both animated and live-action formats. 

Cineverse stock traded over 1% higher on Wednesday morning. On Stocktwits, retail sentiment toward the stock remained in ‘bearish’ territory with ‘low’ message volume levels. 

Cineverse stock has gained over 57% in 2025 and over 617% in the last 12 months. 

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