Meesho Mega Blockbuster Sale 2025 draws 24 crore shoppers in opening weekend

Meesho’s Mega Blockbuster Sale 2025 opened to a record-breaking response, with nearly 24 crore customers visiting the platform in the first three days. The e-commerce company said orders were placed at a rate of around 29,000 per minute across categories, including fashion, home and kitchen, personal care and beauty, and electronic accessories.

The surge was also reflected in payments, with prepaid orders rising about 54% year-on-year, highlighting growing adoption of digital transactions. Shoppers engaged heavily with Meesho’s in-app video format 'Video Finds,' which generated roughly 39 crore views, turning content-driven commerce into a significant driver of product discovery.

Demand was led by tier-2+ markets, which contributed nearly 74% of orders. Over 48,000 sellers on the platform recorded more than double the order volumes compared to normal business days. Among the most purchased products were kurtis, bedsheets, lipsticks, puja items, wallpaper, perfumes for men, and selfie sticks, reflecting diverse festive buying trends.

The company’s branded shopping destination, Meesho Mall, also saw strong traction, with consumers shopping for brands in beauty, electronic accessories, footwear, and apparel. Meesho added that the sale will continue to bring together consumers, sellers, brands, creators, and logistics partners while offering affordable and wide-ranging product choices.

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