Trump Tells Cracker Barrel To Reverse Logo Change, Cash In On ‘Billion-Dollar’ Opportunity

U.S. President Donald Trump on Tuesday advocated for Cracker Barrel (CBRL) to revert to its old logo and acknowledge that its recent rebranding was a mistake.

Cracker Barrel’s stock gained more than 5.3% in midday trade after the Truth Social post. However, retail sentiment on Stocktwits around the company continued to trend in ‘bearish’ territory over the past day. “They got a billion dollars’ worth of free publicity if they play their cards right,” Trump wrote in a Truth Social post. “Very tricky to do, but a great opportunity.” He suggested the restaurant chain hold a major press conference to restore itself as a “winner.”

Trump likened the situation to his own handling of the U.S. economy, claiming he had turned the country from “dead” a year ago into the “hottest” in the world.

Cracker Barrel recently switched up its logo, dropping its decades-old emblem featuring an elderly man beside a wooden barrel in favor of a simplified, text-only design. The change has sparked backlash from customers and public figures, with critics saying it erases a key element of the company’s 50-year identity.

Opponents of the redesign argue the new look is overly generic and risks breaking that connection. Conservative commentators in particular have criticized the rebrand as an attempt to appeal to younger audiences and modern cultural themes, calling it another example of “going woke” at the expense of tradition.

The company introduced the logo last week under its “All the More” campaign, part of a $700 million modernization effort that also includes upgrades to restaurants and menu offerings.

Read also: Apple Reportedly Discusses Acquiring Mistral And Perplexity, But Remains Wary Of Big Deals

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